Smoother Hair in One Step — Without the Spray Bottle
Meet Lumiere, the detangling brush that mists as you brush, so knots glide loose instead of getting yanked. Less frizz, less breakage, calmer mornings.
Loved by 10,000+ women
Free shipping
30-day guarantee
Loved by 10,000+ happy customers
If brushing feels like a fight, it's not your hair's fault.
Here's what nobody tells you: most of us brush our hair completely dry. And dry strands create friction. That friction is what causes the tugging, the snapping, the flyaways, and the frizz that shows up minutes after you've styled.
So the harder you brush, the worse it gets. You're not doing it wrong — you've just been missing one thing.
The missing piece is moisture, applied at the exact moment you brush.
Brush. Mist. Done.
Lumiere releases a fine, even mist while you brush, so your hair is hydrated exactly when it needs it most.
Step 1
Add water (or a diluted leave-in) to the built-in reservoir. Click it shut.
Step 2
Glide Lumiere through your hair like normal. Press the button so mist releases as you go.
Step 3
Knots loosen, friction drops, frizz settles — no separate bottle, no re-wetting, no fuss.
What changes when your brush works with you.
Calmer mornings.
Get through your hair in less time, with less fighting.
Less breakage.
Gentler glide means fewer snapped strands in the bristles.
Frizz that stays down.
Hydrated strands lie smoother, longer.
One tool, not five.
No bottle, no clutter, no extra steps
Made for real hair, yours included.
Fine or wavy?
Mist with water to smooth and refresh without weighing it down.
Curly or coily?
Fill with a diluted leave-in or curl refresh mix for slip and definition — no fighting your texture.
Thick or tangle-prone?
Section as you go; the mist keeps each pass gliding instead of snagging.
Little ones?
Gentle enough to make morning brush-outs tear-free.
10,000+ women, one less battle every morning.
I gave up wearing my hair down at work
I work in a client-facing role and for the last 3 years I've worn my hair in a low bun every single day because by the time I got to the office it looked like I'd been electrocuted. Brisbane summers basically destroyed my confidence. I bought this half-skeptical because every "frizz solution" I've tried just leaves my hair greasy by 2pm. Day one. I wore it down to a client meeting and it was still smooth when I left at 5. I almost cried in the car. I've worn it down every single day since.
my hair stopped betraying me on zoom
The amount of times I've muted myself on a work call to flatten my fringe with my hands. Honestly embarrassing to admit. The mist-while-brushing thing seemed gimmicky but it's just maths — moisturised hair doesn't friction. I brush in the morning and my hair just stays. By 4pm I look the same as I did at 8. I don't know what witchcraft this is but I'm not asking questions.
I get out of the house 15 minutes earlier every day
Mum of two under 6, full-time teacher. My morning routine was: brush hair, get frustrated, abandon it for a messy bun, feel like a mess all day. I now actually brush my hair properly in 3 minutes because it just glides. I look like a person again. My husband noticed before I'd even told him I'd changed anything. That alone was worth the money.
I forgot what my hair looked like
I'm going to be honest — somewhere between baby 1 and baby 3 I just gave up on my hair. It lived in a bun. I assumed postpartum had destroyed it permanently. I bought this on a whim because my sister wouldn't shut up about it, and within a week I realised my hair wasn't damaged — it had just been brushed badly and dryly for 4 years. I look in the mirror now and I see ME. Not a tired mum of three. Me. Don't underestimate what this does for your self-image.
finally a brush that doesn't treat my texture like a defect
3B curls here and the second I see "anti-frizz" or "tames unruly hair" in product copy I close the tab. I almost didn't buy this for that reason. But the misting concept is just the curly girl method built into a tool, which is what I've been doing for 8 years with a separate bottle and a denman. This does it in one motion without separating my clumps. Refresh days went from 25 minutes to 6. Curls intact, bouncy, not stretched, not "tamed." Just hydrated. Thank you for making something that gets it.
wash day used to take me 2 hours
4a/4b coily hair and wash day was an entire afternoon. Detangling alone took an hour because I had to keep stopping to re-spray my hair with my mister bottle, everything dried out in 5 minutes. This eliminates that step. Brush, mist comes out, hair stays hydrated, sections detangle in a fraction of the time. I got my Saturday afternoons back. The reservoir is small but I just refill it 3 times during wash day. Worth every cent.
fill it with diluted leave-in. trust me.
Tip for curly girls: don't just use water. I dilute my Innersense leave in 50/50 with distilled water in the reservoir. The mist is fine enough to distribute product evenly through my curls without saturating them. My curls have never been this defined. My mum asked me what salon I went to. I'm 32 and my mum has called my curls "difficult" my whole life. This brush quietly ended that conversation.
I used to count the broken hairs in my brush every morning
I've been platinum for 4 years and my hair reached the point where I had to either cut it short or start covering it. Every brush stroke = visible breakage. I literally counted because I'm a bit obsessive. Average 40-50 broken strands per session. I started using this 6 weeks ago. Today's count? Three. Three strands. I'm 24 and I'm finally going to have long bleached hair without it falling out in my hands.
my extensions used to slip from breakage at the bonds
Tape-in extension girls, listen. The bonds get destroyed by aggressive brushing. My stylist used to charge me $80 to re-tape sections every 6 weeks because the surrounding hair was so damaged the tape wouldn't hold. I just hit my 3-month appointment and she said "what are you doing different" because all my bonds are still intact. The mist softens the hair before any tension goes through it. If you wear extensions, weaves, or any kind of attached hair, get this immediately.
my hair is repairing itself I think
After 3 years of bleach, balayage, and one tragic box dye situation, my hair felt like hay. I do K18 weekly, Olaplex everything, the whole damage-repair stack. None of it mattered because I was destroying my hair every morning brushing it dry. I refill this with K18 mist diluted with water and brush my hair like it deserves to be treated like a person, not a chore. My ends look healthy for the first time since 2022. I'm not exaggerating.
I'm 44 and I'd quietly given up
Let me be honest. I bought this expecting nothing. I've spent over a thousand dollars on the Dyson Airwrap, premium serums, salon treatments. None of it addressed the fact that my hair just looked tired at 44. My 19-year-old daughter saw this in my bathroom and laughed because she'd seen it on TikTok. Three weeks later she asked to borrow it. There's something quietly powerful about a small tool that just works. I don't film TikToks. I don't need a "viral product." But I'll buy this for the rest of my life.
saw it on tiktok obviously
girlies. you know that brush you keep seeing on your fyp. the one. just get it. i tried to act like i was too smart to buy a tiktok product and then i bought it at 1am on a thursday because i was bored. it's been 2 weeks. my hair is the best it's ever been. my flatmate has stolen it twice. ordered a second one. auckland humidity is wild and this thing just doesn't care.
absolutely sits perfectly on my vanity
ok aesthetically yes it looks amazing in my GRWM videos but also it works which is honestly more than i expected from something this pretty. my hair was always frizzy in the front no matter what i did and now it just isn't. i don't know what to tell you. it's $40. just buy it x
my whole friend group has one now
i bought this in march. by may all 4 of my flatmates had one. by july my mum had one and so did her two sisters. it has spread through the women in my life like a virus. the brush works. the reservoir doesn't leak. the mist is genuinely fine. i used to spend $25 a month on dry shampoo and frizz spray and i haven't bought either in 4 months. pays for itself in 6 weeks.
Try Lumiere risk-free.
We're confident the first brush-out will change your mind about mornings. If it doesn't, get a full refund, keep the smoother hair stories to yourself. 😉
30-day happiness guarantee
Free shipping
Frequently asked questions
Does the reservoir leak?
No, it locks shut, so it's safe to toss in your bag for travel, the gym, or the school run.
What can I put inside?
Water for everyday smoothing, or a diluted leave-in / curl refresh mix. Keep it water-based and lightly diluted so the mist stays fine.
Will it work on my hair type?
Yes for most, straight, wavy, curly, thick and fine. For very tight or coily textures, a diluted leave-in gives the most slip.
Is it just a gimmick?
The mist isn't a novelty, it's the point. Hydrating as you brush is what reduces the friction that causes tangles and frizz.
How do I clean it?
Rinse the reservoir, remove trapped hair from the bristles.
What's the guarantee?
30 days, full refund, no fuss.
how do i track my order
Visit our tracking page to track your order status.
